Create and execute against marketing plans to drive the business goals of Korean market, on a performance and brand marketing level; collaborate across all necessary functions, including Customer Success, Sales, Product, and Global Marketing Teams
Collaborate with global Product Marketing team on local sales enablement, and on adapting product messaging and communications (including sales collateral and marketing campaigns) to the Korean culture and market needs
Work with Localization team to lead localization in Korea market; be responsible for translations of existing content as well as generation of newly created content relevant to the local market
Manage market-level content and research strategy, including Korea-specific reports, data studies, articles, and presentations
Manage in-market co-marketing activities with strategic partners including ad networks, marketing platforms, industry groups and key opinion leaders
Take a leading role with production of unique hosted events from beginning to end, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, and follow-up
Work closely with internal local and global leadership and external PR agency to ensure positioning and messaging are conveyed effectively and consistently across channels – and reflect the organization’s strategic vision
Analyze performance of regional marketing programs – events, content, email, PR and other campaign metrics to inform marketing decisions, maximizing impact with available resources. Prepare and distribute reports on campaign performance to management
Understand the market trends and always keep up-to-date with the latest news and developments impacting our industry
Minimum Qualifications
Excellent organizational, communications and problem-solving skills. Great balance of creative and analytical skills.
5+ years of marketing experience at a B2B SaaS technology company – ideally with a focus on the mobile app ecosystem or mar-tech
Has had work experience in a global company
Solid understanding of the mobile marketing industry and marketing technology trends
Experience building product marketing, customer advocacy, sales and PR enablement in Korea
Native english speaker with exceptional communications and storytelling skills. Master at distilling complex ideas into easy-to-understand narratives for a range of audiences, without minimizing technical capabilities
Dynamic thinker that thrives in a fast-paced, start-up environment. Thinks quickly, strategically and creatively to meet deadlines with support and collaboration from global team. Strong multitasker.
Strategic mindset while being execution-driven
B.A. degree or higher in Marketing, Communications or related field
Preferred Qualifications
Experience handling localization projects
Experience managing a customer advocacy or customer advisory program
Established relationships with the leading platforms in the Korean mobile industry – events, awards and writers/editors/influencers at relevant mobile app industry trade publications, blogs and beat reporters at mainstream media outlets
Familiarity with an array of B2B marketing strategies and programs